2017 Sporting Traditions Conference


Sporting Traditions XXI: The Business of Sport

Sydney, NSW
3-6 July 2017 

ASSH 2017 will mark the 40th anniversary of the first Sporting Traditions conference, which was held in Sydney in 1977.

As a supplement to ASSH’s traditional focus on the social and cultural history of sport, ‘The business of sport’ will provide a focus for discussion of private and public sector funding of sport, sponsorship, IT and how sports users engage with new media and social media, women in a male-dominated business, the media as a business stakeholder and the positive and negative outcomes of staging major sporting events, including the 2018 Commonwealth Games, in Australia.

The conference aims are as follows:

1. To attract new presenters, particularly women and students, to the conference

2. To commemorate the 40th anniversary of Sporting Traditions.

All enquiries can be made to Erik Neilsen (asshsydney@gmail.com)

 Photo credit: “Sydney Panorama” by RaminusFalcon – Own work. Licensed under CC BY-SA 3.0 via Wikimedia Commons.


Conference Theme

Submissions are invited on the conference theme on the business of sport, its history and contemporary operation. However, other topics relating to the history of sport are also welcome. Below are some suggestions for topics that may be covered:

– the changing pattern of private versus public ownership of clubs and venues over time
– past and present sponsorship and marketing issues
– changing models of sports business over time (such as the North American, British) and pan-British aspects of sports history
– the pros and cons of bidding for mega sporting events
– who benefits from the staging major sports events?
– competition between the east and the west of Sydney (and Melbourne-Sydney) for sports resources
– equal pay for women in sport
– the changing role of the media in the business of sport and whether it can be encouraged to broadcast new and emerging sports

Papers or panel proposals are encouraged to link to the major conference themes but papers on all sports history related subjects will be considered and where possible grouped with similar subjects in the conference program.

Conference Structure

The conference will include three keynote speeches and two round tables. The balance of the conference will consist of two or three panels of 90 minutes duration, run concurrently.

On day 3 there will be two specialist streams on the business of sports collecting and museums. A separate call for papers has been issued for these two streams.

Presentation Guidelines

Each panel will consist of three speakers will each will be allocated 30 minutes, 20 minutes for presentation and 10 minutes for questions.

This time frame will be strictly adhered to so that one speaker does not encroach on the time of another.

Submission of Proposals

Submissions can be in the form of an individual presentation or that of a panel, on a specific topic, of three speakers.

An individual proposal should include the following information:

– Author(s)
– Affiliation
– Contact details
– Proposed title of presentation
– Abstract (150 words maximum)

Abstracts should be submitted to the following email address: assh2017abstracts@gmail.com

Key Dates

1 December 2016 Deadline for day 3 streams on the business of collecting and sports museums

15 April 2017 Deadline for the general call for papers

25 April 2017 (or before for earlier submissions) Confirmation of the acceptance of a submission

1 May 2017 Early bird registration closing date


Max and Reet Howell Address

Professor Roger Pielke Jr, University of Colorado USA

New values for sport governance in the 21st century

Roger Pielke will suggest the need to rethink the values that underlie global sport and how it is governed, global governance being one of the big challenges facing world sport. He will argue that some existing values should be cast aside such as Amateurism, Purity, Autonomy and Uncertainty. They should be replaced with Professionalism, Pragmatism, Accountability and Transparency.

Roger Pielke, Jr. has been at the University of Colorado since 2001 where he is the director of the Sports Governance Centre within the Department of Athletics. Since 2011, he began to write and research on the governance of sports organisations, including FIFA and the NCAA. His most recent book is The Edge: The War Against Cheating and Corruption in the Cutthroat World of Elite Sports (Roaring Forties Press, 2016). Before his current position, he was a Scientist at the National Center for Atmospheric Research and wrote a number of books on the global challenge of  climate change. He received a number of awards for his outstanding achievement in interdisciplinary climate research.

ASSH Address

Professor Sean Brawley, Head, Department of Modern History, Politics and International Relations, Macquarie University


Ruminating on Australia’s Asian Sporting Context.

In this address Sean Brawley will explore the intersections of two of his research interests; Australia’s Asian context and the history of Australian sport. As in many areas of Australian history, sport’s role in understanding Australia’s Asian context has been undervalued and underestimated. The address will explore these connections with a focus on two case studies relating to sporting contacts with Australia and Indonesia during the period of Dutch colonialism (the Netherlands East Indies). The first will explore Australian involvement in the Indies racing industry in the early 20th century from both economic and cultural perspectives. The second will explore how an Australian football (soccer) tour to Java in the 1930s played a role in the Indonesian nationalist struggle. The address will conclude with a reminder of the pedagogical power of exploring such intersections in Australian history and the value of sport as a lens for such examinations. As an aside Sean will also reflect on the role of sports history at UNSW over the last 40 years.

Sean Brawley is Professor and Head of the Department of Modern History, Politics and International Relations at Macquarie University. His research interests include Australia’s Asian context and Australian sports history. He is currently completing an ARC DP funded project on the first legal challenge to the White Australia Policy in 1949 and embarking on a new ARC DP project exploring Australia’s Asian garrisons in the post World War II period. His latest book is The South Seas: A Reception History from Daniel Defoe to Dorothy Lamour (Lexington, 2015 with Chris Dixon) 

Tom Brock Lecture

Ms Raelene Castle, CEO of the Canterbury Bulldogs

‘Leadership insights from the National Rugby League and Australasian sport’

Raelene Castle will tell her story beginning with how she grew up in a sporting family, her father playing rugby league and her mother netball. She will reflect on how she became a sports administrator, first in New Zealand netball and later in a Sydney NRL rugby league club, the Canterbury-Bankstown Bulldogs. During her period at the Bulldogs, the club has enjoyed record levels of membership (including an increased female involvement) and sponsorship. She will discuss how this has been achieved and some of the challenges she has faced along the way.

When Raelene Castle became Chief Executive of the Canterbury-Bankstown Bulldogs in the NRL in 2013, she was the first female chief executive in the NRL for 15 years. Her term was extended another two years in 2016. Before that, she had been Executive of Netball New Zealand for six years. She had previously worked in the marketing, sales, sponsorship and communications areas for a number of leading New Zealand companies including Telecom, BNZ, Southern Cross Healthcare and Fuji Xerox. Raelene Castle is a Trustee of The Rising, a not for profit organisation helping to unlock to potential of South Auckland youth. She was recognised with a Sir Peter Blake Emerging Leader Award in 2011 and was made an Officer of the New Zealand Order of Merit (ONZM) in 2015. Raelene Castle is also a former Board Member of the International Netball Federation, having served four years.

 Final Programme

Monday 3rd July
3.00 – 5.00 pm ASSH Executive meeting (UTS)
6.00 – 7.30 pm President’s Reception (Johnny Fontane’s, 77 Stanley Street, Darlinghurst)


Tuesday 4th July                                  8th floor, Dr Chau Chak Wing Building, UTS, Haymarket
8.00 – 8.30 am Registration
8.30 – 9.00 am Official Opening by Dr Michael McKernan (Room 8.002)
9.00 – 10.30 am Keynote 1:

Chair: Daryl Adair

Professor Roger Pielke Jr, Max and Reet Howell address, New Values for Sport Governance in the 21st Century (Room 8.002)

10.30 – 10.50 am Refreshments
10.50 am – 12.20 pm











S1 Women’s sport issues (Room 8.002):

Chair: Tara Magdalinski

Samantha-Jayne Oldfield, ‘To quick-witted girls it’s a real game for go-getting goal-getting’: the All England Netball Association and the development of women’s sporting identities

Jaquelyn Osborne and Chelsea Litchfield, Sporting women and social media: Sexualisation, misogyny and abuse in online spaces

Jane E. Hunt, Calling for more women triathletes: the disconnect between gender equity advocacy and national sports governance financial objectives

S2 Diversity and inclusion in sport  (Room 8.003)

Chair: Murray Phillips

Simon Darcy, Monstrous creatures and the little fish: Observations on the inherent weaknesses of the diversity of the Paralympic movement

Tony Naar, The role of a sporting organisation in collecting, preserving and managing its history in the digital world from a standing start — a case study

Peta Phillips, Fostering inclusion through sport: A case study of the Australian Tennis Classic


S3 Local history (Room 8.004)

Chair: Abdel Halabi

Darren Arthur, The emergence of local sports organisations in colonial era Footscray 1859–1885

Marie-Louise McDermott and John McLennan, Rise and demise of a river baths

Nicholas Marshall, When will the ill-feeling that exists between Terang and Mortlake end? Exploring the history of Australian Rules football club rivalries in rural Victoria


12.20 – 1.00 pm Lunch
1.00 – 2.30 pm










Round Table 1 (Room 8.002):

Chair: Louise Evans, Communications Director Women Sport Australia

Australian Women’s Team Sports: The race to dominate the golden era of women’s sport (Room 8.002)

Representatives from netball, cricket, football, rugby league, Australian football and rugby


S4 Education and athlete issues (Room 8.004)

Chair: Mary Bushby

Emma S. George, Ana A. Rodas and Keith D. Parry, Mind and body: academic engagement with industry

Tara Magdalinski, The Qualified Athlete: Digitalising performance


Sebastian Potgieter, ‘Barb-wire Boks’: The 1981 Springbook rugby tour to New Zealand

S5 Football issues (Room 8.003)

Chair: Bill Murray

Les Street, Do you believe in magic? The FFA Cup and its place in the Australian landscape

Ian Syson, The foreign game (soccer) in Melbourne

Jorge Knijnik, Jane Hunter and Les Vozzo, Aboriginal football in Australia: Race relations and the socio-historical tour of the 2014 Borroloola tour to the Brazil World Cup

3.00 – 3.20 pm Refreshments
3.20 – 4.50 pm










S6 Case studies (Room 8.004)

Chair: Megan Stronach

David Studham, Sydney 1956: Women’s hockey gives Australians a preview of international sporting festivities

Katherine Haines, The business of women’s football in the Antipodes in 1921

Veronica Lo Presti, Getting to the field of play: an insider perspective of the Rio2016 volunteer experience


S7 Sporting controversies and relationships (Room 8.002)

 Chair: Lionel Frost

Wray Vamplew, Tanking, shrinking and running dead: The role of economics and large data sets in identifying competition corruption and its causes historically

Meghan Andrew, A legacy worth bidding for? The event bidding process and legacy issues surrounding mega events

Colin Tatz, Genocide, suicide and sport

S8 International sport (Room 8.003)

Chair: Erik Nielsen

Braham Dabscheck, A sporting oxymoron: Irish amateur sport and the negotiation of collective bargaining agreements

Nick McCarthy, The Gaelic Athletic Association, nationalism and Rule 42

Keith Rathbone, Public private partnerships during wartime: rebuilding damaged sports facilities in Vichy France

6.30 pm Conference dinner


Wednesday 5th July
8.30 – 10.00 am



Keynote 2:

Chair: Wray Vamplew

Professor Sean Brawley, ASSH address, Ruminating on Australia’s Asian Sporting Context (room 8.002)

10.00– 10.20 am Refreshments
10.20 – 11.50 am











S9 The place of women in Australian sport (Room 8.002)

Chair: Katherine Haines

Cassandra Heilbronn, Women in sport: How Australia’s modern history has shaped the way we view women in sport

Kelsey Richards, An examination of women in leadership positions in sport: A case study Australian Rules football

Kali Hall and Rob Hess, ‘All teams need recruits’: The origins and early development of the Victorian Women’s Football League

S10 Cricket, colonialism and culture (Room 8.003)

Chair: Michael Fahey

Jared van Duinen, The business of early cricket tours and what it can tell us about the genesis of Australian cricket identity

Ric Sissons and Richard Cashman, Understanding Billy Murdoch — the challenges of writing sports biography

John Reid, Nineteenth-century cricketers of Digby and Yarmouth counties: The social roots of village and small-town sport

 S11 Surfing and skateboarding (Room 8.004)

Chair: Jorge Knijnik

Douglas Booth, The Bondi surfer: An undeveloped history

Rafael Fortes, The World Amateur Surfing Championships in Surfing magazine, 1978–1990

Bethany Geckle, A herd of black sheep: The loss of skateboarding lifestyle by the rise of lifestyle industry

11.50 – 12.30 pm Lunch
12.30 – 2.00 pm







 Round Table 2 (Room 8.002):

Chair: Keith Parry

Sydney’s East-West Rivalry, with sports representatives from east and west and Hunter Fujak, Stephen Frawler and Greg Joachim, Sydney’s competitive sports landscape.





S12 Motor racing, horse racing and greyhounds (Room

Chair: Robin Poke

Andrew Moore, The end of motor racing at Warwick Farm, politics and business

Greg Ryan, ‘You are indifferent to the call of your King’: Horse racing and war in New Zealand, 1916–17 and 1940–41

Max Solling, Greyhound racing in New South Wales

S13 Indigenous issues (Room 8.003)

Chair: Trevor Ruddell

Roy Hay, Albert ‘Pompey’ Austin: A man between two worlds

Megan Stronach and Daryl Adair, Saltwater women and two bob mermaids: ‘swimmin … that’s for white fellahs’

Ken Edwards, The fate of traditional games

2.00 – 2.20 pm Refreshments
2.20 – 3.50 pm









 S14 Rugby league

Chair: Andy Carr

Drew Cottle and Angela Keys, A sure bet? The NRL as a business model

Sasha Lennon, Playing for the people: how Queensland State-of-origin connects community with rugby league

Tom Mather, A British perspective on events leading to the ‘Rorke’s Drift’ Test match


S15 World Series Cricket and golf

Chair: Braham Dabscheck

Michael Ward, ABC Sport and a critique of the World Series Cricket ‘revolution’

Abdel K. Halabi and Lionel Frost, An analysis of the annual reports of Australian state cricket boards during and after World Series Cricket

Michael Sheret, The first golf played in Australia

S16 Images, identity and representation

Chair: Katharine Moore

Gary Osmond and Matthew Klugman, Forgotten pictures: race, photographs and Cathy Freeman at the Thornbury Koori mural

Daryl Adair and Erik Nielsen, Victim of a down under blacklist? The Peter Norman apology reappraised

Keith Parry, Jeremy Cameron: boy from the bush

4.00 – 5.30 pm ASSH AGM (Room 8.002)
6.30 – 7.50 pm






Keynote 3:

2nd Floor Lecture Theatre

Chair: Andrew Moore

Tom Brock Lecture: FMs Raelene Castle, Leadership insights from the National Rugby League and Australian sport (followed by light refreshments)

Thursday 6th July (National Rugby League)


9.00 – 10.30 am









Round Table 3:

ICC Auditorium

Chair: Jed Smith

The impossible dichotomy? The core mission of sports museums: Murray Phillips (University of Queensland), Matthew Klugman (Victoria University), Michael Fahey (Sports Memorabilia Australia), Marcelle Jacobs (NSW Hall of Champions), Jed Smith (National Sports Museum)

S17 Sources, collections and new topics

Rugby League Central

Chair: Braham Dabscheck

Bruce Coe, The papers of Sir Edgar Tanner

Tim Hogan, Reading Australian Rules Football: The Definitive Guide

Christopher B. Yardley, Sport on postage stamps or sport currently sustaining post office business

10.30 – 10.50 am Refreshments
10.50 am – 12.20 pm









S18 Club versus country: A variety of collectors with different agendas

ICC Auditorium

Chair: Matthew Klugman

Andrew Leeming, Shift happens: A collector’s odyssey

Michael Roberts, Should we feel sorry For AFL clubs as collectors?

Terry Williams, Taking the past into the future

S19 Complexity: Sports museum governance models

Rugby League Central

Chair: Helen Walpole

Alison Raaymakers, Moving with the times: Reinventing the Australian Racing Museum

Ron Palenski, History has become sport’s blind spot

Joanne Sippel, Nothing to sell here … move along …

S20 Football topics

SCG Members Dining Room

Chair: Hunter Fujak

Sam Duncan, Footy Communities in media markets: the impact of the media industry on play, community and the Australian Football League

Spencer Kassimir, Effectively achieving the goal: Modelling nationality and affiliation rules in global competition

12.20 – 1.00 pm Lunch
1.00 – 2.30 pm











ICC Auditorium

S21 Un-Holy Alliance: the ever-evolving relationship between museums and ‘the market place’

 Chair: Murray Phillips

Charles Leski, Twenty-Five years In sports memorabilia

Helen Walpole, Swinging for the fences: Museums and the sports heritage market

Michael Fahey, Un-Holy alliance — constructing dialogue, treaties and interaction between museums and ‘the market’


Rugby League Central

S22 Location, location, location: the high street versus the stadium

Chair: Jed Smith

David Wells, Taking the boy out of Bowral? 99.94 reasons for consideration

Laura Stedman, Rochester Sports Museum – curating in the country

Stephen Berg, Co-locating The New Zealand Rugby Museum


S23 Olympic and Paralympic topics

SCG Members Dining Room

Chair: Ian Jobling

Greg Blood, The relationship between the Australian Olympic Committee and the Australian Government and its sport agencies

Chelsea Litchfield, Twitter, Team GB and the Australian Olympic team: Representations of gender in social media spaces

2:30 – 2.50 pm Refreshments
2.50 – 4.20 pm











ICC Auditorium

S24 Something old, something new: the challenges of contemporary collecting

Chair: Helen Walpole

Nigel Wray, Collecting for The Priory (Video Presentation)

Jackie Fraser, Caring about the here and now: contemporary collecting and the Rio 2016 Olympic Games

Joanne Bach, Great expectations: acquiring sporting collections


Rugby League Central

S25 Title Fights: object ownership battles

 Chair: Jed Smith

Michelle Stevenson, More love, less paperwork

Greg Hunter, Owning the moment: legal ownership and its potential impact

Craig Baird, A question of balance: Negotiating complex relationships to acquire an entire collection


S26 Miscellaneous topics

SCG Members Dining Room

Chair: Richard Cashman

John McLennan and Marie-

Louise McDermott, Tin canoes on Perth’s rivers, lakes and swamps

Emma George, Sarah Cavallin, Alexia Cupac and Aymen El Masri, Health promotion interventions delivered through professional sport: A symposium review


4.20 – 4.50 pm ICC Auditorium                                       Conference Wrap-up


ASSH Members
ASSH Member Early Bird $350 (before 1 May 2017)
ASSH Member Late $450
Student/unwaged/concession  Early $150 (before 1 May 2017)
Student/unwaged/concession  Late $200
Non-ASSH Member Early Bird $400 (before 1 May 2017)
Non-ASSH Member Late $500
Student/unwaged/concession $175 (before 1 May 2017)
Student/unwaged/concession $225
*rate includes 1 year subscription to ASSH
Day Delegate $175


4-5 July 2017: 8th floor, Dr Chau Chak Wing Building, University of Technology, Sydney (downtown Sydney)

Chau Chak BuildingThe Dr Chau Chak Wing Building was designed by internationally acclaimed architect Frank Geary and opened in 2015. Photo Andrew Worssam via The Guardian.

6 July 2017: Rugby League Central, NRL Museum, Moore Park sports precinct and at nearby rooms operated by the Sydney Cricket and Sports Ground Trust. Delegates have the opportunity of undertaking a tour of the Sydney Cricket Ground.

Three, three-to-four star hotels, each seven or less minutes walking distance from the main conference venue at UTS, have been chosen as conference hotels. Conference delegates who stay at these hotels will receive a discounted rate by quoting promotion codes.

corner of Wattle and Mary Ann Streets (46 rooms).

This is a beautifully and tastefully renovated heritage-listed hotel with tea-making facilities in each room and free Wifi. Breakfast is not included in the tariff but the hotel offers a la carte breakfast at a reasonable price. Wattle Street is a busy street but most of the rooms face the much quieter Mary Ann Street. Because this is a relatively small hotel, it is recommended that bookings be made at an early stage.

Standard queen or twin (room only): $147

To make a booking at this hotel: Email info@vulcanhotel.com.au or ring +612 9211 3283 quoting ‘ASSH2017’.


717 George Street (93 rooms)

The front section of this hotel is not all that flash in part because of renovations in George Street for the new tram tracks. The rooms are smallish but clean and functional and have tea-making facilities. The hotel does not offer free wifi but wifi is available in the hotel bar.

Single and twin rooms (without breakfast): $120
Triple rooms (2 single beds and 1 roller bed) $160
Full breakfast (if required): $18 pp.

To make a booking at this hotel: Phone during office hours (+612 9289 4411) or email (reservations@greatsouthernhotel.com.au) the hotel quoting the promotion number (#2610908) or ASSH conference. Provide a valid credit card number as a guarantee, mobile and email address.


2 Lee Street (near Central)

This hotel offers attractive apartments with full kitchen facilities, a washing machine, dryer and dishwasher and a big lounge. It has a gym, a pool and an outdoor BBQ. This is surely fit for the President or an aspiring one.

Apartment with double bed: $220

To make a booking at this hotel: Email sydneycentral@adinahotels.com.au or ring + 612 8396 9800 and quote ‘ASSH’.



There are quite a number of low-cost accommodation options such as Sydney Railway Square YHA, which advertises places from $33.

The ASSH Student Subsidy will be available to students presenting at the conference. Details to follow.